Commercial Integration Blog

Digital Signage for Baton Rouge Businesses: The Basics and the Benefits

Posted by Brad Rojas on Jul 16, 2020 8:29:00 AM

digital signageDigital signage uses technologies like projection, LCD, and LED to display a wide variety of content. Images, video, media, and other information can be presented through these digital platforms. While this is a broad description, and this medium can be found in a lot of places for a lot of applications, it can be especially powerful for your business.

Software for Digital Signage

In order to get the most out of your signage it’s important to understand the different types of software that will power it.

  • Media player software: The purpose for this software is to play back media files. It also has more advanced features that offer reporting, interruptions for special messaging, and synchronization across different platforms.
  • Content management and distribution software: This software allows for a user interface to manage the content appearing on the signage. Having the ability to edit, upload, organize, and manage what is featured across your signage is essential. Furthermore, your content management can be deployed on-premise or from the cloud.
  • Device management software: Just as content management software allows you to manage each piece of content, device management software provides the ability to manage each device. This is especially helpful if you have a variety of devices at many locations. This software allows you check on the status of each device, update components, and manage your entire network of signage remotely.

Types of Digital Signage

While your needs will change depending on you sector and location, there are a variety of options that can enhance your brand and operations. Here are a few:

  • Single screen
  • Menu boards
  • Public facing boards
  • Video walls
  • Way finding screens
  • And more…

Benefits of Digital Signage

Digital signs provide an interactive and effective way to communicate. There are also a variety of other advantages that they can provide your business.

  • Dynamic & Contextual Content

Digital signage offers a quick and agile platform that allows you to change messaging, branding, and more as needed. New sales or promotions can be communicated immediately, and changes can be made rapidly.

  • Cost Effectiveness

While there is an initial investment, your digital signage can pay for itself. There will be no more printing costs and lower design costs now that you have gone digital. You will also have the opportunity to sell advertising on your signage. Brands and companies that support your business can buy space on your signage, and it can actually become a revenue stream.

  • Enhanced On-Location Social Media Presence

Social media is a medium that is playing an increasingly larger role in how you brand yourself. Digital signage can amplify your efforts providing this information directly to consumers. Display reviews, Facebook, and Twitter posts, and share important opportunities with your customers.

While these are only a few of the basics of digital signage, it is important to understand the benefits that these platforms can provide. Link Integration Group is a commercial integration firm that helps businesses, organizations, and state agencies across Louisiana design, implement, install, and manage all their AV elements. For more information on digital signage, contact the experts at Link Integration Group today.

Topics: Digital Signage