Digital signage uses technologies like projection, LCD, and LED to display a wide variety of content. Images, video, media, and other information can be presented through these digital platforms. While this is a broad description, and this medium can be found in a lot of places for a lot of applications, it can be especially powerful for your business.
Software for Digital Signage
In order to get the most out of your signage it’s important to understand the different types of software that will power it.
Types of Digital Signage
While your needs will change depending on you sector and location, there are a variety of options that can enhance your brand and operations. Here are a few:
Benefits of Digital Signage
Digital signs provide an interactive and effective way to communicate. There are also a variety of other advantages that they can provide your business.
Digital signage offers a quick and agile platform that allows you to change messaging, branding, and more as needed. New sales or promotions can be communicated immediately, and changes can be made rapidly.
While there is an initial investment, your digital signage can pay for itself. There will be no more printing costs and lower design costs now that you have gone digital. You will also have the opportunity to sell advertising on your signage. Brands and companies that support your business can buy space on your signage, and it can actually become a revenue stream.
Social media is a medium that is playing an increasingly larger role in how you brand yourself. Digital signage can amplify your efforts providing this information directly to consumers. Display reviews, Facebook, and Twitter posts, and share important opportunities with your customers.
While these are only a few of the basics of digital signage, it is important to understand the benefits that these platforms can provide. Link Integration Group is a commercial integration firm that helps businesses, organizations, and state agencies across Louisiana design, implement, install, and manage all their AV elements. For more information on digital signage, contact the experts at Link Integration Group today.