It wasn’t long ago that in order to enjoy technology on a personal level we had to agree to be handcuffed to hardware, platforms, and tangible accessories that would overwhelm bookcases, require special compartments, and a significant initial investment. In order to watch movies you had to buy a DVD player and DVDs. To listen to music you needed a stereo and CDs. To do anything you needed infrastructure and recurring resources. Today, that is not the case. Technology, especially in the entertainment sector has become streamlined through an entire new model. No more buying components and accessories. Consumers have shifted from needing to hold a tangible, physical piece of media to preferring, for a nominal fee, to have access to a song, movie, or show on demand. Netflix, Hulu, Spotify, and Pandora have changed the landscape in our living rooms and cars. Everything you could ever want lives in the cloud and is ready when you want it.
This type of convenience is making its way into the commercial sector as well, specifically when it comes to video conferencing. Video conferencing has quickly become a preferred way for companies to reduce costs, engage employees and improve communication. However conventional video conferencing platforms borrow more from our personal entertainment past than the present. Companies get locked into customized hardware with specialized chips and heavy duty infrastructure. Here are three reasons to consider software over hardware for your commercial video conferencing needs.
The Economics of Commercial Audio / Video Integration
Investing in hardware based platforms can get very expensive very quickly. Not only is there a substantial cost involved, but hardware is also very rigid. Video conferencing through software allows you to use existing infrastructure and equipment you already have. This makes HD video conferencing as affordable as a phone call.
Video Conferencing Scalability
Legacy conferencing systems stay with old standards and equipment. Software based platforms are easily and inexpensively upgrade-able. New features can be delivered, new standards supported and overall performance enhanced.
Commercial Video Conferencing Reliability
Video conferencing requires a strong network link. It is easy and common for any internet or wireless connection to suffer from congestion and packet loss. However software based platforms are capable of concealing the side effects of a poor connection. Traditional models will lose quality until the call eventually fails.
While video conferencing is continuing to grow as a trusted and proven communication strategy for business, so are the ways that is becoming a more economical and trusted tool. Link Integration Group is a commercial a/v integrator that helps businesses across Louisiana leverage these new technologies to improve the way they operate.