It’s the American dream to become your boss; to “hang your shingle”. While that ideal of starting your own business hasn’t changed a bit, the shingle sure has. Much like many parts of our lives, professional and personal, things are going digital; this is especially true for your business’ signage.
While it sounds simple, there are actually a number of considerations and corresponding opportunities that digital signage can offer not only your location, but your overall operation. Before we get into those details, let’s answer this question, “what is digital signage?”
What is digital signage?
Digital signage uses technologies like projection, LCD, and LED to display a wide variety of content. Images, video, media, and other information can be presented through these digital platforms. While this is a broad description, and this medium can be found in a lot of places for a lot of applications, it can be especially powerful for your business.
What kind of digital signage is best you?
While your needs will change depending on you sector and location, there are a variety of options that can enhance your brand and operations. Here are a few:
- Single screen
- Menu boards
- Public facing boards
- Video walls
- Way finding screens
- And more…
What kind of software do digital signs require?
In order to get the most out of your signage it’s important to understand the different types of software that will power it.
- Media player software: The purpose for this software is to play back media files. It also has more advanced features that offer: reporting, interruptions for special messaging, and synchronization across different platforms.
- Content management and distribution software: This software allows for a user interface to manage the content appearing on the signage. Having the ability to edit, upload, organize, and manage what is featured across your signage is a vital aspect. Furthermore your content management can be deployed on-premise or from the cloud.
- Device management software: Just as content management software allows you to manage each piece of content, device management software provides the ability to manage each device. This is especially helpful if you have a variety of devices at a number of locations. This software allows you check on the status of each device, update components, and manage your entire network of signage remotely.
While these are only a few of the basics of digital signage, it is important to understand the benefits that these platforms can provide. Link Integration Group is a commercial integration firm that helps businesses, organizations, and state agencies across Louisiana design, implement, install, and manage all of their AV elements. For more information on digital signage, contact the experts at Link Integration Group today.